FLOATINGLOFT Investment Opportunity
The 5 M's - 5 Keys to Success
Boating is complicated. Anyone attempting a business related to boats
understands the variables and complexities - apartments and homes
do not sink (hopefully) and are not subject to weather, and 100
other pitfalls. Here are our 5 keys to long-term success:
Marinas
Marina's know the business. It is their business. We partner with great Marina Owners to provide
another valuable income stream. Much like Freedom BoatClub that has launched 400+ locations and is
growing rapidly - Floating Lofts is the answer that Marina's are looking for to further grow the business.
Maintenance - Residential Real Estate generally appreciates in Equity Value, generally Boats depreciate. This
is largely unavoidable but can be mitigated and minimalize with the right strategy for acquisition targets and
maintenance of fleet. Unlike rental car industry - Floating Lofts TARGETS older boats where most depreciation
has already occurred. We expect 10 years of cash-flowing life-cycle on an asset with minimal depreciation.
Money - the bottom line is driving all decisions. Floating Loft as an Operator exists to make money for the LLC
members. While targets include aggressive returns on capital, priority to de-risk investments with low risks.
Media - today's digital media is rapidly evolving our success depends on being on the bleeding edge of web,
mobile, apps, booking engines, etc. We partner with AirBnB, VRBO, booking.com, TripAdvisor and others.
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Moving simply put, boats are FUN - Floating Lofts are always "moving" - we mean this both emotionally and
physically. Our focus is on the CUSTOMER who is booking a “moving" experience – not a stationary one.
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