Investor Presentation
Introduction and Overview | Residential
Segmenting our residential markets to drive growth
Market Segments
Objective
Established
Continue to grow consumer
engagement and strengthen
market position
Increase in frequency
Expanding
Targeted investment to
grow audience reach and
accelerate depth coverage
Key opportunity
Expand reach
High upside
Audience
до
Agent
Medium upside
coverage
$
Pricing
Audience-driven upside
Audience-driven upside
m
Product
upsell
High upside
High upside
Emerging
Continue to develop market position
via cost-effective marketing
and sales activities
Expand reach
High upside
Audience-driven upside
High upside
FY19 Volume vs
Yield (sale only)
12 Investor Presentation
Volume % ch Yield per listing %
Volume % ch
Yield per listing %
Volume % ch
Yield per listing %
ch
ch
ch
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