Snap Inc Results Presentation Deck
Quarterly Average Revenue Per User (ARPU)
(unaudited)
Global
$0.84
Q3'16
Europe²
$0.24
Q3'16
$1.05
Q4'16
$0.28
Q4'16
$0.90
Q1'17
$0.24
Q1'17
$1.05
Q2'17
$0.39
Q2'17
$1.17
Q3'17
$0.48
Q3'17
North America¹
$1.76
Q3'16
Rest of World
$0.04
Q3'16
$2.15
Q4'16
$0.15
Q4'16
$1.81
Q1'17
$0.19
Q1'17
$1.97
Q2'17
$0.29
Q2'17
$2.17
Q3'17
$0.30
Q3'17
We define ARPU as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in
which advertising impressions are delivered, as this approximates revenue based on user activity.
¹North America includes Mexico and the Caribbean.
²Europe includes Russia and Turkey.
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