Imperial Brands Investor Day Presentation Deck

Investments to support new strategy ● ● ● ● 821 Tobacco Investment Strategic levers in top five markets Selective increase in brand investment and innovation Targeted expansion of sales force Enhance consumer insights capabilities ● ● ● ● ● NGP Investment IMPERIAL BRANDS Resetting and refocusing investment Market trials for heated tobacco Targeted investment in vapour and oral Consumer-led innovation Measured approach - only scaled following consumer validation No major margin reset required Funded through resource allocation and cost savings through new ways of working

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