Investor Presentaiton

Ocean Spray Ocean Spray has posted double-digit growths in sales since its launching in Mexico in 2007, with a 94% distribution in the main supermarket chain stores in the country. 27% Increase in volume sales Operating Expenses million pesos 1,660.3 1,455.6 1,560.6 1,693.7 Food Service Despite the economic crisis, the swine-flue and the anti-tobacco law -three factors that significantly reduced consumption outside home and occupation in hotels during the first semester of 2009- in Herdez Food Service we continued to create solutions for our clients, especially with institutional sizes to provide value to our clients. At the beginning of 2010 the "Herdez Food Service" Innovation and Culinary Center was inaugurated in order to have continuous research and development for setting trends in food and nutrition. This center will offer specialized teaching in the use and handling of all the portfolio of products of Grupo Herdez through its state-of-the-art equipped kitchen. Ocean Spray Distribution Ocean Spray continued with advertising campaigns through mass media, as well as tastings, sampling at the point of sales and posters in bus stops, buses and bulletin boards, and also posters in supermarket stores to communicate the double health benefits that cranberry provides. Ocean Spray continued with the permanent Public Relations campaign focused on consumers, opinion leaders and media. 21 TRUST IN OUR FUTURE

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