Investor Presentaiton
Increasing digitization of Sales function to capture demand
Everyday great
execution
Improving daily visit calls
> Improving productivity of calls
> Increase DSM effective coverage
Improved penetration in urban towns
Rural Activation &
Coverage Expansion
③月
Improved quality of Town
Coverage in Rural
RURAL Sales Force
Automation
Geo-tagging of Outlets in all categories
Visibility of Rural Coverage:
Orders addressed from SFA
Route
optimization
> Using tech to determine sales beat,
optimizing the daily market route
Pilots have demonstrated significant
reduction in distance travelled, improving
salesman productivity
Distributor
Segmentation
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Classification of existing distributors based
on their buying patterns and financial
parameters
Identify distributors at risk and take
corrective actions to retain them
Outlet Level
Insights
Identification of similar potential outlets
based on purchase patterns
fortune
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