Investor Presentaiton

Well positioned to capture growth III Right Business Mix Focus on Premiumization . Competitively well positioned across both segments - Biscuits & Breads and Bakery segment . Focus on Innovation • Focus on Branding • Significant increase in the price realization of Company's products across all business segments; Continued focus on increasing the share of premium products in both the Biscuits and Bakery segments Company has been at the forefront of introducing new and innovative products across different categories; Strongly positioned to capitalize on the trend of shift in consumer tastes and preferences Advertising in print media, digital, television, radio and outdoor promotional campaigns, and sponsorship of prominent sporting and cultural events in India Focus on Distribution Investments made to developed in-house automation tool which allows the Company to track and monitor the distribution network on a real time basis Capacity Expansion Significant investments made to set up new manufacturing facility and increase in existing capacities MRS. BECTOR'S CREMICA ENGLISH OVEN Ⓡ Mrs. Bectors Food Specialities Limited 28

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