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Investor Presentaiton

Data Data Decisioning Consumer Services WHAT WE DO Help businesses identify and understand their customers, lend responsibly and protect customers and themselves from risk Provide clients a better picture of consumers and their needs, to help them receive more relevant offers and communications HOW WE DO IT We hold deep and detailed data, helping to provide a comprehensive view of c.166m businesses and >1.3bn people globally, creating high barriers to entry Data gathering 24 consumer and 14 business information bureaux (each 'bureau' maintains data and provides credit information to authorised users in that country) Data contributed 24/7/365 Data generally provided to us for free, by our clients on a give-to-get model, e.g. from financial services, mobile phone operators, utilities and public records, etc The data is primarily on the credit that a person or business has applied for in the past; and how their account has performed, including timely repayment Data management Each bureau collates, aggregates, cleanses and sorts vast quantities of data Data quality Higher quality data enables our clients to make fairer, more responsible & quicker decisions KEY ADDED VALUE • Large volumes of disparate data are aggregated into accurate, timely and usable information Information helps support impartial credit decisions and broader access to credit Extensive marketing data relevant to consumer lifestyles helps businesses understand their customers better and serve them with tailored products REVENUE MODEL Primarily transactional with a portion from licence fees MARKET POSITION Number one or number two in our key markets Main competitors: Equifax, TransUnion, Dun & Bradstreet, LiveRamp, Epsilon 11 Experian Public 1. In terms of revenue for FY21 across the US, UK and Brazil, according to public filings. experian.
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