Investor Presentaiton
Introduction
There was a negative sentiment in some geographies due to the Omicron wave; however, the impact
on sales was not very significant
Large price hikes undertaken in mid/late Q3, in line with the industry to mitigate the sharp escalation in
raw material prices
Witnessed good sales growth in both Kerala and Rest of India. Sales impacted in few states due to
delayed withdrawal of monsoon rains
Company continued its advertising spends (including during the IPL in October) as part of its long term
Brand building strategy.
Launched new advertisement campaign "Jaisa performance waisi price" in January 2022, to position
ourselves as a Premium Brand.
Company making good progress in expansion of its manufacturing facility in Tamil Nadu; expect to
complete it in Q2 of next fiscal.
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