Investor Presentaiton
Tissue Papers - Strategically Positioned
The majority of our RETAIL TISSUE business is in growing segments.
(5-year CAGR) Total Paper
Private Label
Cascades'
Retail Tissue
Others
5%
3%
4%
4%
Drug: (0.5%)
4%
1%
1%
5%
5%
11%
Online: 22.6%
4%
5%
Dollar: 3.7%
16%
12%
23%
Grocery: (2.2%)
20%
42%
Mass merch: 1.4%
26%
49%
33%
Club: 5.8%
29%
Retailer landscape (2021 YTD Sales, CAN$)
~60% of Private Label volume is sold in Club
and Mass Merchandiser customer segments
Majority of Cascades' Retail tissue share is in
the Private Label segments Club and Mass
merchandiser
Cascades has more exposure to Mass
merchandiser and Dollar segments compared
to the market
Cascades has lower exposure to grocery
segment than the market
Consumers increasingly brand agnostic,
willing to purchase Private Label
Source: Cascades; Neilson data market reports
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