KBank Subsidiaries and ASEAN Economic Strategy
K
KASIKORNTHAI
Performance
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
■Success is driven by continuous growth in number of customers and K PLUS users; highest
Net Promoter Score among banks in Thailand
Number of Customers* (mn)
K PLUS Users and Transactions** (mn)
15
10
20
20
16.4
17.1
17.6
250
15
15.4
14.3
255
5,188
8,477 1
10,000
6,960
8,000
6,000
10
12.1
3,644
3,052
10.0
4,000
13.4
1,646
11.1
7.3
711
2,000
5
4.6
2.6
0
0
0
2015
2016
2017
2018
2016
2017
2018
2019
1H20
Total Users
2019
1H19
Number of Transactions (RHS)
1H20
* Customers in Retail Business account for 93%, SME Business 7%, and Corporate
Business less than 1% of customer portfolio
** Active users defined as minimum of 1 usage per month; 75% active users as of 1Q20
Net Promoter Score (NPS)***
30
(#1 among Banks in Thailand)
*** NPS Study 2019 surveyed by The Nielsen Company during July and August 2019,
measuring the willingness of customers to recommend a company's products or services to others
บริการทุกระดับประทับใจ
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K
KASIKORNTHAI
New Capabilities to Enable K-Strategy
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
8 Transformation Journeys are new capabilities to help "Empower Every Customer's Life and Business"
To Empower Every Customer's Life and Business
1 Ecosystem Orchestrator
& Harmonized Channel
Orchestrating ecosystems with partners
and providing an excellent experiences
throughout customer journeys
New Growth in
Regional Market
Exploring new growth by
- Regional Payment for All
"Better Me" Finance.
4
7
8
2 Intelligent Lending
Leveraging customer data to
offer personalized lending
experience and achieve fair risk
adjusted return
3 Proactive Risk &
Compliance Management
Proactively identifying potential risk and
establishing loss prevention and detection
Purposeful
& Practical
Leadership
Data Analytics 5
Expanding data analytics
capability to enhance business
opportunity and operational
efficiency
Cyber Security &
IT Resilience
Enhancing comprehensive
cyber security and IT
capabilities
Performing Talent and Agile Organization
Modern World Class Technology Capability
บริการทุกระดับประทับใจ
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