Why BFI? - A Compelling Turnaround Opportunity
GUEST 12MMT SEP 2023| BURGERFI
GENDER
CUSTOM BASE TOTAL DINE | MONTHLY+
AGE
13-18 yrs
17%| +7.0
19-24 yrs
DINER HOUSEHOLD STATS
2.9
DINER ATTITUDES - TOP 2 BOX(TOP 10)
Dining Out is Way to Connect With Family/Friends
OBURGERFI
81%| +9.2
+0.1
Comfortable Order Through Mobile Pay Technologies
64%| +14.6
36% -14.6
14% -4.0
33%| +1.4
53% +2.6
72% +15.0
Male
Female
Average HH
Size
1 Person HHs
2 Person HHS
3+ Person HHs
Consider Dining Out a Form of Entertainment
14% +4.5
25-34 yrs
24%| +5.8
ETHNICITY
65-75 yrs
4% -9.3
50-64 yrs
12% -12.1
35-49 yrs
29%| +4.1
White
African
American
Hispanic
Asian
Other
41%
14%
39%
4%
2%
-18.8
+1.0
+20.6
-1.9
-0.8
OCCUPATION
White Collar
Blue Collar
Student
Homemaker
Retired
Other
39% +2.5
10% -2.2
21% +9.3
1% -5.3
6% -8.4
MARITAL STATUS
PARENTS
Like to Eat at Restaurants with Ethnic/Intl Menu Options
Tend to Stick With Familiar Menu Items
Like to Try New Restaurants
47% -1.2
53% +1.2
29% | 4.1
Single/Divorced/
Married/Living With
Separated/Widowed
Parents Of Child <18 in HH
Consider Myself a 'Foodie'
Partner
HOUSEHOLD INCOME
$69K
+3.4K
67% -4.9
67%|+12.0
66% +6.0
61% -10.9
60% +14.6
Consider Myself Health Conscious Even if Dine at Restaurant
59% +15.8
17%| +0.5
36% +2.4
Like to Eat at Fast Food Restaurants
59% +3.7
<$25k HH Income
>$100k HH
Income
Like to Try New and Different Menu Items
Average HH Income
55% -4.5
SOCIO ECONOMIC
Single Low
Income
AVERAGE CHANNEL FREQUENCY
Strugglers
Middle Class
Affluent
Core
Fast
Retail
QSR
Casual
Casual
Dining
Midscale
Fine
Dining
32.2
26.7
22.2
11.5
8.9
1.1
es
$
$$
$$$
$$$$
+22.1
+24.0
+14.9
+9.8
+7.9
+1.0
Per
Month
Per
Month
Per
Month
Per
Month
Per
Per
Month
Month
4% -1.8
15% -3.0
16% -3.0
STAT TESTING VS. PREVIOUS YEAR PREVIOUS PERIOD CUSTOM BASE
25% -8.2
56%| +13.0
Classified - Confidential
Sample Size: 71
Significantly Higher • Significantly LowerView entire presentation