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Investor Presentaiton

STEPPING UP MARKETING INVESTMENT ~20% COTY SINCE 1904 1H21 A&CP AS PERCENT OF SALES ~26% ~26% ~23% ill 3Q21 4Q21 1Q22 A&CP REMAINED AT ~26% LEVEL IN 1Q, WITH WORKING MEDIA MORE THAN 2X YOY INVESTMENTS SUPPORTING INITIATIVES WITH STRONG ROI: ➤ SUCCESSFUL LAUNCHES AND MOMENTUM BRANDS (GUCCI FLORA, BURBERRY HERO, CK DEFY) ➤ EXPANSION INTO NEW CATEGORIES & MARKETS (GUCCI MAKE-UP, ASIA) ➤ STABILIZING CONSUMER BEAUTY BRANDS (COVERGIRL, RIMMEL, MAX FACTOR) 9

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