Meta Financial and User Metrics Update
Advertising Revenue by User Geography
Meta
In Millions
$32,639
$3,220
$28,580
$28,276
$27,187
$2,857
$2,963
$25,439
$6,183
$2,512
$2,434
$5,152
$5,398
$21,221
$4,703
$20,736
$4,735
$1,980
$2,002
$18,321
$8,174
$17,440
$1,539
$3,642
$4,202
$7,205
$1,654
$6,822
$6,821
$3,312
$6,373
$3,236
$5,071
$5,051
$4,411
$4,171
Rest of World
$15,062
$13,150
$13,366
$13,094
Asia-Pacific
$11,897
$10,021
$8,379
$9,059
$9,988
Europe
Q4'19
Q1'20
Q2'20
Q3'20
Q4'20
Q1'21
Q2'21
Q3'21
Q4'21
US & Canada
Our revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography disclosure in our
consolidated financial statements where revenue is geographically apportioned based on the addresses of our customers.
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