Honest Investor Presentation Deck

DIAPERS & WIPES WELL POSITIONED IN GROWING NATURAL BABY CATEGORY PART OF A GROWING TREND WITH 60%+ OF HONEST'S REVENUES IN DIAPERS & WIPES 2021 Total Market Size $8Bn U.S. Markets 2018A-2021A CAGR 2.6% 7x Greater Than Conventional Conventional Source: Company estimates; Third Party Data, last 12 weeks ending 12/26/21 Clean / Natural $358M 5% of Total 17.2% Clean / Natural FASTER GROWTH RATE IN NATURAL ACROSS ALL BABY CATEGORIES 72 HONEST HONEST 72 HONEST 6. 7 HONEST (1) eczema cream HONES HONEST body wash By Shay 2.5% CONVENTIONAL DIAPERS 3.9% CONVENTIONAL BABY WIPES 0.9% CONVENTIONAL BABY PERSONAL CARE Source: Third Party Data, Calendar year ending 12/26/21 17.6% NATURAL DIAPERS 26.8% NATURAL BABY WIPES 9.6% NATURAL BABY PERSONAL CARE 12

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