Winc Investor Presentation Deck

Sector tailwinds Shifting demographics of the wine industry Winc 76% of our DTC members are aged 44 and younger Premiumization US wine volume market share by price band (2) Value (≤ $9.99) 27.5% (1) Silicon Valley Bank: State of Wine Report 2016 (2) International Wine and Spirits Record (IWSR), 2020. All wine categories (3) IRI, International Wine and Spirits Record (IWSR), 2020 Luxury (≥ $30) 2.9% 69.6% Premium ($10-$29.99) US wine consumption by age over time(¹) 35% 14% 11% 2015 Gen Z 40% Millennials Online penetration in alcohol vs. CPG (3) 35% 35% 29% 2025E Gen X Baby Boomers 1.6% 27% 7.8% 43% 17% 2035E Shift to online purchasing Alcohol 2020 CPG overall 2020 13% 68+ years old 7.0% Alcohol 2024 W

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