Dave Results Presentation Deck
Accelerating growth
while improving CAC
Product enhancements, channel optimization
and favorable market conditions supporting
continued CAC efficiency vs. prior periods.
CAC improved 31% sequentially; increased
efficiency is offsetting rationalization of
marketing spend:
Dave
50% reduction in spend vs. 28%
reduction in new member acquisition
in 4Q22 relative to 3Q22
CAC and New Member Acquisition (000s)
Customer Acquisition Cost
$100
$90
$80
$70
$60
$50
$40
$30
$20
$10
$0
498
$25
4Q21
463
$26
703
$30
1Q22
2Q22
New Member Acquisition (000)
Note: See Glossary for the definition of Customer Acquisition Costs
998
$24
3Q22
ā CAC
44% Year-
Over-Year
Growth
715
(31%) QoQ
Improvement
$17
4Q22
1,200
1,000
800
600
400
200
0
New Member Acquisition (000s)
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