Asos Results Presentation Deck

● ● Removing Non-Strategic Cost Remove non-strategic cost... Removing duplication and low return investment Streamlining organisation Non-working marketing spend Supply chain efficiencies across warehouse and delivery Maximising opportunity with partners ● ● ...to support growth and profitability Competitive pricing and promotional offering Increasing consumer engagement Optimising our use of tools and channels to maximise investment More active KPI management and inflight controls Greater discipline and rigour in performance management + Increased focus on capital discipline and cash management Sustainable long-term increases in profitability asos

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