Overstock Results Presentation Deck

Wayfair Comparison Brand Awareness. Brand Awareness 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 93% loverstock.com 79% ■Overstock ■Wayfair U.S. Aided Awareness Source: Overstock brand tracker- LRW (Lieberman Research Worldwide), Dec 2016 30% more shoppers associate Overstock with 'lower prices' Equal or better perceptions of 'quality for the price' 9

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