Allwyn Results Presentation Deck

Product launches and innovations gamification and our loyalty stack ■ N 10 Gamification and an integrated approach to loyalty can improve customer experience across gaming verticals, driving revenue and retention Key benefits of gamification and an integrated loyalty stack include: GGR growth driver ✓ Deanonymization of retail and omnichannel ✓ Clear product differentiator ✓ Retention and acquisition cost optimization Faster time to market ✓ Reduced cost (R&D, maintenance) Lottery Retail Wheel of Fortune TAZK H ZATOČTE SI KOLEM A VYHRAJTE 100 ZATOČIT HOLEM KOLOSTAST Gamification and loyalty stack - examples from the Czech Republic Lottery Online Golden Wheel ROZTOČIT ZLATÉ KOLO 09 Stav konta: 10 z 10 Zlatáků 0000000000 Jak ziskavice Zaak v Scratch cards Multi-tickets ZOSTATEK ZA PENITE UTAVKAJ 100 000 VYHRA HLAVNÍ VÝHRA 1 000 000 Kč Sazkabet (sports betting) Tournament BOUND OF 1 deco PLACE FOR 2020 WALLCHART QUARTER-FINALS SEMI-FINALS FINAL BOUND OF 10 Sazka Games (iGaming) Hry Bonusomat O 6 D 9 Spin 5 ukol na herni tabulnie a zatoč si o výhru al 1000 K 7.Z.Z Our approach to gamification and loyalty From ad-hoc development for isolated use-cases to a flexible integrated cross-vertical gamification platform • Unlimited propositions across all channels • In-house development + flexibility to integrate HE Sazka GROUP

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