Blueberries Consumption Cycle slide image

Blueberries Consumption Cycle

Opportunities to Penetrate New Markets 1. 2018 BLUEBERRY CONSUMPTION FOR SELECTED COUNTRIES. (grams/year)(1). 2. ATTRACTIVE & UNDEREXPLOITED COUNTRIES. Canada US 1.080 791 Netherlands 691 UK 655 Germany 357 Mexico 98 China 7 3. EUROPE BERRIES IMPORTS IN 2019. ■Germany 2% 2%1%1% 3% 4% United Kingdom 6% ■Nederlands ■France 7% ■ Italy 831k tons ■ Belgium ■Austria 13% ■Switzerland ■Norway Source: The Company, UN Comtrade (1) USDA, Trademap, Factfish 4. EMERGING MARKETS BERRIES IMPORTS IN 2019. 29% = Hong Kong 11% ■ China ■ Singapore ■ Japan ■ South Korea ■ Others 18% 14% 4% 1% 9% 37% 60k tons HORTIFRUT BERRIES FOR THE WORLD EVERY DAY 38% 15
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