Lastochkino Gnezdo Project Presentation
Unique price, product and market combination
Etalon Group is attractively positioned in high quality, yet affordable real estate segment
Real estate price segments of presence vs. competitors
Supply structure by volume(2)
(2H 2010)
MMA
SPMA
Regions
PIK
SU-155(1)
LSR
SU-155(1)
RGI International
PIK
SU-155(1)
YIT
St. Petersburg
9%
14%
Total: 1.1mn sqm
LSR
LSR
RGI International
»Etalon Group
Sistema-Hals
Mirland
Don-Story(1)
Inteco (1)
Lower
Medium
Upper
Lower
Economy Class
Medium Upper
Medium Class
Panel
Poured concrete
Premium
Class
77%
Moscow
10%
Total: 1.9mn sqm
46%
44%
1%
5%
94%
Moscow Region
Total: 13.7mn sqm
Economy class
Middle class
Premium class
•
.
Etalon Group is positioned in Upper Economy Class and Lower Middle Class - market segment with fewer number of competitors
Economy Class and Middle Class price segments dominate both SPMA and MMA real estate markets, with marginal share of premium class
Competitive pricing combined with upscale poured concrete technology is able to target a very wide universe of customers
(1)Non-public peers
(2) Based on the total area of residential apartments available for sale on primary market at the end of 2H 2010
Etalon Group
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