ALM Strategy and Insurance Market Opportunities
15
Diversified distribution mix growth strategy
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Agency
Segregating Growth (tier 1) and
Focus (tier 2,3) markets
Developing micro market
strategy
Acquisition of Exide Life
strengthened presence in
South India, especially in tier 2
and 3 markets
Bancassurance
Increasing penetration across all
customer segments
HDFC Bank: Expanding in SURU
(Semi-urban and rural)
markets
Sharper focus on cross-sell and
up-sell to existing customers
₹
S
1++
8&E T
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Other Key Alliances
Gained significant experience of
working in multi-tie
New tie-ups with partners like
Indian Post Payments Bank, AU
Small Finance Bank allows entry
into new market segments
Strong growth momentum
across multiple partners
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Direct/ Digital
Leveraging analytics for cross-
sell/upsell
⚫ Simplifying and personalizing
journey to offer better experience and
attract younger customers
Partnering with start-ups through
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Futurance program
Profitable
distribution
Diversified
growth
first
Customer
management
Risk
Technology,
digital &
mix
& governance
Analytics
HDFC
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