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Investor Presentaiton

Agile changes to model in response to changing macro-economic environment Key Trends/ Dimensions 1. Traditional modes of marketing communication no more relevant: • • Newspaper Ads/ OOH are not visible. Reduced sample flat visits/ F2F meetings 2. Customers deferring purchase decisions (preference for liquidity) 3. Channel partners hungry for cash 4. Key cultural shifts underway: • • Survivalism defer luxury spends - High acceptability of inclusive technology Reorient product offerings for social causes/ mass products Brands focusing on empathy as a theme Key strategic shifts A Reduce customer friction to purchase • Flexible payment plans • New sales ideas B Enhance channel performance Re-calibrate compensation Focus on cash, sustained engagement Reorient marketing efforts • • Mode of communication Content/messaging - Trust, Max Brand Socially relevant initiatives • Sales enablement tools ANTARA 58 A Max Group Company
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