Investor Presentaiton
Agile changes to model in response to changing macro-economic
environment
Key Trends/ Dimensions
1. Traditional modes of marketing communication no
more relevant:
•
•
Newspaper Ads/ OOH are not visible.
Reduced sample flat visits/ F2F meetings
2. Customers deferring purchase decisions
(preference for liquidity)
3. Channel partners hungry for cash
4. Key cultural shifts underway:
•
•
Survivalism defer luxury spends
-
High acceptability of inclusive technology
Reorient product offerings for social causes/ mass
products
Brands focusing on empathy as a theme
Key strategic shifts
A Reduce customer friction to
purchase
•
Flexible payment plans
•
New sales ideas
B Enhance channel performance
Re-calibrate compensation
Focus on cash, sustained
engagement
Reorient marketing efforts
•
•
Mode of communication
Content/messaging - Trust, Max
Brand
Socially relevant initiatives
•
Sales enablement tools
ANTARA
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