Sustainable Smart Spaces & Wellness @ Home slide image

Sustainable Smart Spaces & Wellness @ Home

Proven track record of inorganic growth - geographical expansion backed by smart strategy ASEAN Thailand greenfield investment for leveraging Beko brand and its European positioning across the region Hitachi acquisition to benefit from its market positioning across the region, the synergies (cost & CAPEX) and premium image • Investment Highlights Arçelik Pakistan Acquired Dawlance, the leading home appliances brand in Pakistan, in 2016 • Market leader in cooling and microwave ovens, runner up in laundry and AC segments Three production facilities in Hyderabad and Karachi beko HITACHI D Dawlance Voltas, our JV Partner, India part of India's largest conglomerate TATA Group Leading player in Indian A/C market Leverage both parties' strengths: Arçelik's technology and brand image combined with Voltas' local expertise and sales network Products are labelled under Voltas-Beko co-brand Arçelik started supplying products to the JV in 2H18 . Bangladesh Acquired Singer Bangladesh in 2019 Strong position in the appliances market, widely recognized brand in Bangladesh Wide product range (home appliances, consumer electronics, others) Extensive retail and service network International business partners South Africa Acquired Defy in South Africa in 2011 The strongest appliance brand positioning in South Africa and in the countries of Southern African Customs Union fitting well with our growth strategy Offering a full range of kitchen and laundry appliances VOLTAS beko SINGER® BANGLADESH LIMITED DEFY 16
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