Sustainable Smart Spaces & Wellness @ Home
Proven track record of inorganic growth - geographical
expansion backed by smart strategy
ASEAN
Thailand greenfield investment for leveraging Beko brand
and its European positioning across the region
Hitachi acquisition to benefit from its market positioning
across the region, the synergies (cost & CAPEX) and
premium image
•
Investment Highlights
Arçelik
Pakistan
Acquired Dawlance, the leading home appliances brand in
Pakistan, in 2016
•
Market leader in cooling and microwave ovens, runner up in
laundry and AC segments
Three production facilities in Hyderabad and Karachi
beko
HITACHI
D Dawlance
Voltas, our JV Partner,
India
part of India's largest
conglomerate TATA Group
Leading player in Indian A/C market
Leverage both parties' strengths: Arçelik's technology and
brand image combined with Voltas' local expertise and
sales network
Products are labelled under Voltas-Beko co-brand
Arçelik started supplying products to the JV in 2H18
.
Bangladesh
Acquired Singer Bangladesh in 2019
Strong position in the appliances market, widely recognized
brand in Bangladesh
Wide product range (home appliances, consumer
electronics, others)
Extensive retail and service network
International business partners
South Africa
Acquired Defy in South Africa in 2011
The strongest appliance brand positioning in South Africa
and in the countries of Southern African Customs Union
fitting well with our growth strategy
Offering a full range of kitchen and laundry appliances
VOLTAS beko
SINGER®
BANGLADESH LIMITED
DEFY
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