Understanding Dairy Export Opportunities
Opportunities
Strong demand for packed dairy products such as cheese and butter
Butter is a very consolidated category with the Almarai, Lurpak, Président and Nadec brands accounting for almost all sales in
Saudi Arabia
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Butter and spreads continued to be negatively affected by the introduction of VAT in 2018 and unhealthy image
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Saudi Arabia is a large importer of cheese
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Cheese is the most valuable category in the dairy market accounting for more than 30% of total dairy spends
The cheese market in KSA has witnessed a strong growth over the last five years
Saudi Arabia imports nearly 172K tonnes of cheese and curd in 2018.
Saudi Arabia imported 5,117 tons of French cheese at a value of 22 million euros in 2018.
Shift in the consumer's preference towards healthier diet patterns
Consumer demand for healthy and high quality foods is growing in the Kingdom of Saudi Arabia
Saudi Arabian Ice Cream sector accounted for a volume share of 29.9% of the regional (Middle
East & Africa) market.
The sector and is forecast to grow at a CAGR of 7.6% during 2017-2021.
There are variety of dairy products available in supermarkets and hypermarkets when
compared to other stores.
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