BLOCK Investment & Profitability Ecosystem Overview
BLOCK
SQUARE ECOSYSTEM
SQUARE
Product adoption
can enhance cohort
economics
Gross profit could increase
by 3.5x as a seller adopts
Annual gross profit based on an actual Square seller
$10,000
more products and expands
$7,000
into new channels
$5,000
$2,000
$500
$200
$900
$1,200
$1,500
$8,800
$2,500
Seller example:
Gross profit opportunity for an
$2,500
individual seller. Retail seller with
$500,000 in annual GPV
$0
across two locations and in-
Software &
Payments
Software &
Payments
Square for
Retail
Square
Online
person and online channels.
(1st Location) (2nd Location)
Customer
Engagement
(Marketing,
Loyalty)
Invoices
Loans
Total Gross
Profit
Seller example is illustrative and based on an actual Square seller's use for all products except Loans, which was based on Square Loans monetization for similar sellers. Numbers
were rounded for simplicity of the example.
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