Investor Presentaiton
34
OUR CLIENTS
TRANSPARENCY IN
COMMUNICATION
GRI 103-2 103-3: 417
We were born with a commitment to building true
relationships with our clients. Transparency is the
basis of this relationship. There are no hidden
fees or rates, and no fine print. We draw up our
contracts in simple language that is accessible
to everyone and we try to anticipate answers
to clients' questions through clear explanations
in the app interface where our products and
services are available.
We have an internal procedure that guides our
marketing, communication, and service actions
to ensure an ethical, transparent, and true
relationship between the bank and its clients,
partners, and society in general. To prepare this
policy, we were guided by our values and strict
respect for the rules, laws, and regulations of the
bodies by which we are regulated.
Dedicated to managing all points of direct contact
with the client, our CRM (Customer Relationship
Management) area is responsible not only for the
outbound communication, but also for measuring
the satisfaction and expectations that clients have
in relation to the bank and services offered.
Thanks to the technology employed in the
management of our database, it is possible to
prioritize content according to each profile,
respecting the option of the client who prefers not
to receive contacts.
LISTEN TO THE CLIENT
In 2021, we improved our service channels by
strengthening teams, reviewing journeys, and
improving processes. We have perfected our
service protocols and created multidisciplinary
groups to review the entire client experience,
improve the journey, simplify solutions, and
anticipate improvements, so that the client
receives the best solution for his demand in an
agile and uncomplicated way.
Although the app is the main point of contact with
the bank, our clients have several service channels,
which offer support in a simple, agile, and intuitive
HView entire presentation