Investor Presentation September 2020
BETTER NEW CUSTOMER QUALITY IN H1 2020
TRANSLATES INTO SUSTAINABLE GROWTH
zooplus
Repeat purchasing
H1 2019
H1 2020
new accounts 1)
o Sales
-8%
+21%
ā Accounts
-4%
+14%
Sales per Account
-5%
+6%
Share of new
28%
32%
accounts with
repeat purchases
2)
1)At least one consecutive order
2) Of all new accounts, note - only limited opportunity for repurchases after 6 months into the year of acquisition
o Key lesson taken from 2019 ā we
need to focus on quality customers.
Only repurchasing accounts
contribute to future growth
o Improved early stage cohort
behavior compared to H1 2019
cohort reflects revised acquisition
channel mix, unbiased customer
value proposition and better use of
loyalty & retention tools
o Sales volume from 2nd order on with
strong increase - both driven by
loyalty and basket size
ZOOPLUS AG | INVESTOR PRESENTATION | SEPTEMBER 2020
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