Saga's Superbrand Strategy

Low Lifetime value UNLOCKING CUSTOMER VALUE THROUGH DATA WE ARE BUILDING DATA DRIVEN MARKETING AND SALES ACROSS ALL CHANNELS ✓ Enable our channels Assign lifetime value (LTV) Use behavioural cohorts to identify drivers for growth Set cohort strategies Test, learn and launch new initiatives to drive LTV High High Medium Low Value potential High Increasing LTV £780 Upsell focus Drive consent Drive engagement Focus on efficiency Refined targeting of high-value groups • Reduced focus on low-opportunity groups • Personalised discounting ◆ Next-best- product recommendations Media spend optimisation • Improved channel selection G seo YouTube 2 SAGA £250 Low High Brand engagement 34 Capital Markets Event - Saga's Superbrand Strategy

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