Santander Group Strategy Update

Our strategy: a relentless focus on earning customer loyalty... A more committed team... ++ Our aim To be the best open financial services platform, by acting responsibly and earning the lasting loyalty of our people, customers, shareholders and communities ...and supporting our communities 14 20 2015 2018 Loyal customers (ii (Mn) ...earning customer loyalty drives quality results... Santander ...leading to stronger financial results... ...by being Simple Personal Fair LO

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