TECHNOLOGY @ RBC
Personal & Commercial Banking
Strategic Priorities - Building A Digitally-Enabled Relationship Bank™
Transform How We
Serve Our Clients
Accelerate Client
Growth
Rapidly Deliver Digital
Solutions
Innovate to Become
a More Agile and
Efficient Bank
Make it easier for clients to access products and services digitally
■ Create capacity and capability to focus on advice, complex servicing and sales, and problem resolution
■ Focus on innovating our branch network
■ Grow commercial market share through industry-specific credit strategies
■
Target high-growth retirement segment and business succession planning
Continue to increase client acquisitions including key segments: high net worth, newcomers, students,
and young adults while deepening existing client relationships
■ Continue to deliver leading digital capabilities and functionality through our award-winning mobile app
■ Create partnerships to innovate, making it easier to bank with RBC
■ Invest in research and development to understand and meet rapidly changing client expectations
■ Accelerate investments to simplify, digitize and automate for clients and employees
Change or eliminate products and processes that do not add economic or client value
Invest in employees to enhance digital, agile and change capabilities
Recent Awards
RETAIL BANKER
INTERNATIONAL
EXCELLENCE
FINANCIAL SE
SERVICE
CE
Ipsos
2019
CELENT
MODEL
BANK
North American Retail Bank of the
year for the 3rd consecutive year;
Best Latin/Caribbean Bank of the
Year; Best Loyalty and Rewards
Strategy for the 2nd consecutive
year(1)
J.D. POWER
Highest in Customer Satisfaction
Among the Big Five Retail Banks, a
position RBC has now held for 4
out of the past 5 years (2)
CSI
RBC won 10 out of 11 Ipsos
Financial Service Excellence
Awards among the Big 5 Banks,
including Customer Service
Excellence (3)
Awarded 'Celent Model Bank of the
Year 2020' in recognition of RBC's
digital strategy and capabilities; it is
the top global award bestowed by
Celent(4)
(1) Retail Banker International, 2020. (2) J.D. Power, 2020. (3) Ipsos, 2020. (4) Celent Model Bank, 2020.
10 BUSINESS SEGMENTS
RBCView entire presentation