GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

64 Generally GAP Accepted Practices USC Annenberg The Media Environment: Changes, GAP VII - VIII Digital/Social Practice 2011 2013 +/- Spreadable content ΝΑ 5.16 NA Twitter 4.33 5.11 .78 Producing Online Videos 4.19 5.01 .82 Facebook 4.75 4.77 Flat Using two or more digital/social NA 4.72 NA platforms in a campaign Sharing online videos 4.48 4.65 .17 Linkedin NA 4.63 NA SEO 4.48 4.58 .10 YouTube NA 4.56 NA Co-creating content NA 4.27 NA Online editorial web sites ("Corporate" NA 4.09 NA or "Service" Journalism) Strategic Communication and Public Relations Center

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