Purple Revenue Growth Strategy

2. An expanded network of wholesale partners will allow us to meet customers wherever they shop purple Proposed Wholesale Footprint Expansion # of Doors 26 26 2,300 +1,200 3,500 Today 3-5 years Guiding principles for expansion • Achieve balance of speciality mattress, furniture, and department store retail • Prioritize wholesale partner quality over quantity, ensuring brand alignment and true partnership • Drive same store sales growth by sharing and leveraging best practices • Create a collaborative ecosystem and navigate channel conflicts

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