Investor Presentaiton
DS
R&C
JCIB
GCB
GCIB
Global Markets
AM/IS
Vision of mass-market business
Business environment
Diversification of
Declining and aging
population with low
values
birthrate
Advancement of
Direction of mass-market business
• Monetizing from a mid to long term perspective (LTV*1) is
an important concept for the mass-market business
• Maximize revenue from two axis: LTV x customer base
Image of transaction with customer Direction for maximizing revenue
Deposit
Credit
card
Housing loan
Asset
management
Vision
digitization and real
Ο
value
Trend of customers
shifting to less fee
services
Revenue
LTV
Current O
Changes in
perceptions of trust
and confidence
Strengths and challenges.
BCNB
Market participation
by platform operators,
other industries and
emerging businesses
Massive bank account
base
Various financial
services
Strengths
Trust and confidence
Challenges
Strengthening data
marketing
Enhance cooperation
among group entities
*1 Life Time Value *2 Banking as a Service
High-quality operation
Acquisition of new
accounts
Competitiveness of
credit cards business
Teens 30s
50s 70s
Customer base
Key initiatives for mass-market business
Become a company that customers want to connect for life by
expanding customer touchpoints and deepening customer experience
• Maximize "LTV x customer base" through digital data management
Expansion of
customer
touchpoints
through BaaS*2
Challenges for
"To B"
business
Accumulated data
from "To C" business
(1) Maintain and expand
customer touchpoints
Personalized
proposal
Corporate
infrastructure
transformation
(3) Enhance data
marketing and
"To C" business
(2) Evolve customer
experience and propose
LTV management personalization
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