Saga's Superbrand Strategy
SPEAKERS
Euan Sutherland
Group CEO
Appointed as Group CEO in
January 2020, Euan has
significant experience in
leading major consumer-
facing businesses, through
periods of change, both in
the UK and globally. Prior to
Saga, he was the CEO of
Superdry plc for five
years,
the Group CEO of The Co-
op Group, and Group COO
of Kingfisher, the global
home improvement group.
Lisa Edgar
CEO Saga Insight
Lisa joined Saga in February
2022 to drive our vision of
knowing our customers, and
what it means to get older,
better than anyone else.
Prior to this, Lisa owned and
led insight agencies for over
20 years and is a multi-
award-winning and
published speaker. Lisa is
regarded as a leader in the
field of what it means to age
as a consumer.
Michael O'Donohue
Chief Data Officer
Michael was appointed as
Chief Data Officer in October
2022 and is focused on
realising the potential in the
way Saga uses customer
insight to enhance its
commercial value. Michael
joined from Camelot, where
he was Chief Data Officer. He
has also held senior positions
with Centrica and Tesco,
having previously been a
consultant with McKinsey
and Company.
Aaron Asadi
CEO Saga Media
Aaron was appointed CEO of
Saga Media in September
2022 to lead Saga's media
and content strategy,
designed to increase the
frequency and depth of
Saga's interaction with
customers. Aaron has held a
variety of roles in publishing,
including Chief Audience and
Ecommerce Officer and
Chief Content Officer at
Future plc.
69
Capital Markets Event - Saga's Superbrand Strategy
SAGAView entire presentation