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Investor Presentaiton

CONSISTENCY IN OUR STRATEGY 18 SUMMARY OF ACTIVITIES 9% Increase in the sales volume Herdez Del Fuerte Herdez Del Fuerte carried out several activities that generated sales increases and the expansion of the operating income: 1. We continued to consolidate the operations in the vegetables, tuna and home-style sauces manufacturing lines; 2. We acquired a 1,000 ton capacity vessel, in order to increase our own supply of tuna fish; 3. We started the concentration project for the distribution centers in order to consolidate logistic and operation synergies; 4. In October, Herdez del Fuerte announced the beginning of operations of MegaMex Foods, LLC.; the joint-venture which will distribute and sell food products in the United States. Regarding the activities of the brands, Herdez launched new packaging for the vegetables product line in the northern part of Mexico, and reached sales records in home-style sauces for the North American market. Del Fuerte increased its sales basically driven by the good results obtained from tomato puree. Doña María closed the year with a 5% sales increase thanks to several efforts such as the "Surprise them" advertising campaign launched at the end of the year to show consumers the broad range of dishes that can be prepared with mole sauce. In order to be closer to consumers and increase the consumption base, Blasón coffee carried out activities to increase distribution and was present in several cultural events with tasting events and giving information on the coffee culture. 546.1 574.0 865.3 967.4 Net Sales of Vegetables million pesos puré de tomate fresco y sin conservadores, Del Fuerte Tomato Puree Sales in cases of tomato puree increased 9%, supported by the communication campaign "Del Fuerte Natural Origin".
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