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Trends | Innovation There are many startups in Brazil supporting schools and universities. According to a survey carried out by the Brazilian Education Innovation Center - CIEB together with the Brazilian Association of Startups - ABstartups, in 2020 in Brazil there were 566 edtechs (education startups) active in Brazil, with 50.7% of them offering solutions for the basic education (kindergarten, elementary and high school). Among the services offered by these startups, those that offer online content platforms (with courses, games, audios, interactive content), tools to support academic, administrative and financial management of schools and educational games stand out. | Public sector and barriers to innovation Despite the favorable national market for educational technologies, with a series of resources to support pedagogical practices and administrative processes of educational institutions, the study carried out by CIEB and ABstartup also identified that only 13% of edtechs are able to work in public education. Barriers for the public-private partnership range from lack of familiarity of managers with new technologies to low teacher training for digitization in education, through the low structure to receive technologies, such as lack of connectivity and bureaucracies in the public procurement process. | Security in the online world Brazilian educational institutions need to invest more in data protection, cyberbullying and forgery, as the online environment can facilitate the occurrence of plagiarism and crimes related to authorial production. | M&A The education sector in Brazil is one of the largest that in recent years had completed M&A processes. According to surveys carried out by KPMG, 43% of executives in the education sector intend to buy other institutions in the next 12 months. To finance such expansion operations, the intention is to use equity associated with bank credit as the main source of funds, in addition to funds coming from more recent IPOs. KPMG © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 Página | 122

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