GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

24 Generally GAP Accepted Practices USC Annenberg A role/belief that correlates with negative factors PRACTICES AND BELIEF CORRELATIONS Senior management expects our primary focus to be on traditional media relations Mean (1-7) % Strongly Agree 4.08 23.50% X Strategic Communication and Public Relations Center Rigid Х Conservative ☑ Poor External Reputation

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