Digitalisation and Value Creation

We have changed the way we run our business • Acquire Transact Engage • • From • Branch-led Feet-on-street Paper-heavy Brick and mortar channels く • • To • Ecosystem strategy for wider outreach Data-driven digital marketing and search engine optimisation Digital onboarding Paper-less, straight-through processing ("Design For No Operations") Seamless, omni-channel Product-focused Generic engagement approach Embedding ourselves in the customer journey - driving 'sticky' customer behaviours Contextualised research and marketing for cross-sell ☑DBS 22 2242

View entire presentation