Investor Presentaiton
High Value
iHeartRadio Strategically Positioned in the
Podcast Value Chain¹
PODCAST PUBLISHERS
Control/produce all content
•
.
Publish content across multiple
•
distributors
Full ad-revenue benefits captured by
content Publishers
Podtrac Industry Rankings - March 2022
•
•
PODCAST SALES REPS.
Sell/backfill podcasts for certain
Publishers
Small commission - with most
economics to Publisher
•
•
Low Value
DISTRIBUTORS
Carry podcasts on platform
No economics unless for
another service
(subscriptions, consumer app,
device sales)
Podcast RSS Feed:
Non-Publisher Sales Agents:
ත
iHeart
TRITON
DIGITAL
iHeart
RADIO
RANK
PUBLISHER
US UNIQUE
MONTHLY
AUDIENCE
GLOBAL
STREAMS
& DOWNLOADS
KATZ
1
iHeartRADIO 33,445,000 443,332,000
AUDIENCE
NETWORK
2
npr
3
WONDERY
21,505,000
12,995,000
4
The New York Times
12,017,000
184,577,000
93,344,000
127,507,000
sxm adswizz
MEDIA
5
NBC NEWS
8,948,000
63,526,000
11
1 Companies listed represent the major players in each category
Spotify
Audience
Network
Apple
Podcasts
amazon music
STITCHER
CUMULUS
Spotify
Google Podcasts ●
Audacy
iHeart
MEDIAView entire presentation