Investor Presentaiton
Priority
Major export industry 4
International education
and training
International education and training (IET) key facts:
In 2015-16, Queensland's IET sector:
•
generated $3 billion in export revenue;
•
•
In 2015, Queensland's IET
sector supported around
20,000 jobs
Case Study: Best Semester Abroad competition
The Best Semester Abroad competition is an innovative
way to promote Queensland as an exceptional education
destination globally. The competition phase of the
campaign alone reached five million people in 10 of
Queensland's top source markets for international
students.
In July 2016, 20 winning students from 10 countries were
announced. Each winner received a semester of study in
Queensland including tuition, flights, accommodation
and holiday experiences valued at up to $30,000.
The winners are encouraged to be active on social media
to promote Queensland's educational institutions,
climate and environment to their networks and beyond.
As at February 2017, their social media content had
reached over 10 million people, including more than
2 million views of their video content.
1
supported around 20,000 jobs; and
was Queensland's second-largest service export.
Queensland has some of the world's best education and
training institutions. Our multicultural population, safe
communities, enviable lifestyle and some of Australia's best
weather and locations make it a destination of choice for
many international students (see global megatrend 2).
Queensland is geographically close to key growth markets
in Asia and offers a unique and affordable lifestyle
attractive to students and their families.
A defining feature of Queensland's IET industry is its
dispersion across the regions. In 2015, the economic
contribution of student-related export revenue outside
of Brisbane was $937 million. Regions also benefit
from increased tourism, from both students and their
visiting friends and family, and other education-related
expenditure.
A strong and sustainable IET industry enhances global
engagement, with alumni becoming lifelong ambassadors
who understand Queensland and are likely to return and
invest.
Current action: The Queensland Government's
International Education and Training Strategy to
Advance Queensland 2016-2026 includes
$25.3 million of initiatives to ensure that
Queensland captures a sizable share of the
rapidly growing IET market.
Cairns, Queensland
Courtesy of Tourism and Events Queensland
Paluma Range National Park, Queensland
Courtesy of Tourism and Events Queensland
Queensland Trade and Investment Strategy 2017-2022 25View entire presentation