Working Toward the Mobility Society of the Future

Message from the President The Source of Our Value Creation: What Makes Us Toyota Value Creation Story: Working toward the Mobility Society of the Future Business Foundations for Value Creation Corporate Data > Making Ever-better Cars > Initiatives to Achieve Carbon Neutrality Software and Connected Initiatives > Commercial Sector Initiatives > Woven City That year, we took on another new chal- lenge: The World Rally Championship, or WRC. We entrusted the task of putting together a team from scratch to Tommi Mäkinen. A legend himself, having won the WRC four times, he knew how to win. However, that was not the only reason I asked for his help. There were many things I wanted to learn from him, with his knowl- edge of a wide range of cars, including those of Mitsubishi and Subaru. We made only one promise to each other: to make the Yaris at the end of the season the strongest Yaris ever. The team kept this promise. Our current team principal, Jari-Matti Latvala, was a star driver for other teams before Toyota returned to the WRC. He was such a star, in fact, that I waited in the hotel lobby for him to come out when I first went to watch the WRC. Since then, he has helped secure numerous victories as a Toyota driver, and this season, as team principal, became a triple crown holder. Over the past five years, Latvala has, without a doubt, constantly helped make the Yaris stronger as both a driver and prin- cipal. For next year's WRC, to which Toyota will bring a new car, I am sure he will assemble a team of professionals that is like a close family and hates to lose. Recently, I have been deliberately adding "from a starting point in motorsports" to the phrase "ever-better car making." For 12 years, people have told us that there's no way that Toyota can realize this kind of car making. Now, however, Toyota has finally changed, realizing a kind of car making in which not only its engineers and mechanics, but its professional drivers, pro- fessional engineers, and professional mechanics all work together, as a team, to advance car making. Now that this team has come together, we have at last reached the point where we can begin ever-better car making from a starting point in motorsports. Motorsports are a starting point for ever- better car. We will leverage motorsports to make ever-better cars, from the top categories driven by professional drivers, to customer motorsports driven by amateur racing driv- ers, the sports cars driven by our many cus- tomers, and even down family cars, and beyond that, automated driving. As for myself, what I know is that I love cars, and I love driving. I am very fortunate to now have others who love cars, love driving, and are passionate about motorsports working alongside me. Fuji Motorsports Forest Project Toyota, Fuji International Speedway Co., Ltd., and TOYOTA FUDOSAN CO., LTD. are promoting the Fuji Motorsports Forest ("Forest") project in Oyama, Shizuoka Prefecture. Forest aims to be a playground and social gathering place for all ages where people can enrich their lives and enjoy learning about and participating in the world of mobility and motorsports. The facilities in the area will offer a variety of experiences for everyone from adults to children, creating a Mobility and Motorsports City of the Future. Centered around the Fuji International Speedway circuit, Forest will consist of var- ious facilities where visitors can enjoy Message from President Akio Toyoda May 3, 1966 marked the final race of the first Japanese Grand Prix ever held at Fuji Speedway. That day, 56 years ago, was also my 10th birthday, and my father took me to the Fuji Speedway Paddock. I remember the roar of the engines and cheering of the fans-it was a very excit- ing birthday present. The "old guys" in front of the cars all looked very serious but also seemed to be enjoying them- selves. I think that formative experiences like that one helped me grow up into Morizo, an old guy who loves cars. An old guy who loves motorsports. I want to share this kind of formative experience with the kids of today. That is the motivation behind the Fuji Motorsports motorsports culture, such as the Fuji Speedway Hotel, which offers a luxury experience; the Fuji Motorsports Museum, which exhibits historic racing cars symbol- izing from across the decades; and garag- es of Japan's leading racing teams. There are also spas and restaurants for the enjoy- ment of all visitors. The first facilities opened in autumn of 2022. Forest. We want it to be a place where people who work in the field of motor- sports can do so more energetically. We want racing teams to gather here with that same motivation in mind. If I listed all the motivations behind Forest, it would be endless. We will turn this area in Fuji into a place that those who enjoy motorsports, those who work in motorsports, adults and children, will want to come to. Motorsports are critical for the develop- ment of the automobile industry. For this reason, we will sow the seeds of the future of motorsports at Fuji. The speed at which they grow may differ, but we will nurture these seeds to grow into an incredible for- est that many people can enjoy. TOYOTA MOTOR CORPORATION 14 INTEGRATED REPORT

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