Investor Presentaiton
BHFL Core Strategy
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TOP 4 MORTGAGE ORIGINATOR
BUILD A LOW-RISK BUSINESS MODEL
In 5 years of operations, BHFL ranks
among top 7 mortgage (top 3 HFC)
originators in India
Aim to be amongst the top 4 mortgage
originators in the country
To create a low-risk sustainable balance
sheet delivering GNPA in corridor of 0.6%-
0.8% and ROE of 13-15%
Focus largely on salaried home loan
opportunity
B
BAJAJ
FINSERV
FOCUS ON CROSS SELL
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69.1 Mn customer base of BFL
Focus on customer data enrichment to
create right propositions
Lower risk
DIVERSIFIED HL FOCUSED BUSINESS
MIX
Entire suite of products available to meet
customer mortgage requirements
Home loans to contribute 60%-65% of
portfolio
Risk based business mix to ensure low risk
portfolio contribution
FOCUS ON FEE INCOME
Mortgage is a highly competitive & low
margin business with minimal pricing
width available
Focus on cross-sell income through
cross-selling / up-selling customized
VAS products & services
FOCUS ON MASS AFFLUENT (+)
CLIENTS
Focus on mass affluent and above
customer segment
Average age of 35-40 years and average
salary of 10-20 lakhs
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Launched affordable housing vertical
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