Investor Presentaiton
Project Lead - Doctor advocacy initiative
Project Lead was initiated in 2015 with an aim to create
the Doctor advocacy platform
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Building the detailing team - Started with 163
Medical Representatives, which is currently at 178;
plans to increase to 230 by year end
Both Ayurvedic and Allopathic doctors being covered
- Number of doctors increased from 25,000 to
36,000 currently
States covered - Initially Maharashta, UP and West
Bengal; Bihar and Orissa have been added in current
year
Head of business inducted for Medical detailing and
marketing
Key Products (Project Lead)
Dabur
Stresscom
Dabur Stresscom
Honitus
COUCH
REMEDY
Honitus
COUGH
REMEDY
Dabur Honitus Cough
Syrup
Dabur
ImuDab
Dabur
Hepano
Dabur
Dabur Hepano
Debur
Laxirid
Dabur Laxirid
Dabur ImuDab
Dabur
Lipistat
Dabur Lipistat
Woman
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IT Platform and hand held devices for seamless
information flow and detailing support for the
medical reps
Dabur Woman
Restorative Tonic
Dabur
Chyawanpras
Dabur Chyawanprash
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