Healthier, Longer, Better Lives
Bancassurance: Digital Enablement and Personalisation
Unrivalled Distribution
Tata AIA Life: Domestic Bank Partners
Analytics-driven Personalisation
Digital Onboarding
Joint bank and AIA demographic,
socio-economic and transaction data
Online banking integrated onboarding
process
Customer and purchasing propensity
analytics
Personalised product offerings
Growth through Digital
Remote assisted product suitability analysis
Domestic Bank Partners ANP
Apr to Dec (9 months)
Integration with credit bureaus for
medical and financial underwriting
Pre-approved offers and targeted
marketing
Assisted application and tele-underwriting
Validation, remote signature and e-payment
>30%
2019
2020
End-to-end
Analytics-driven leads
1.2m
18 min
journey time
Digital
purchase 43
NPS (1)
% of new policies
purchased digitally
>60%
Note:
(1)
Net Promoter Score (NPS) increased from 26 in 2019 to 43 in 2020
AIA
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