2014 Financial and Corporate Responsibility Report
Product responsibility
Indicador
PR7
Total number of
incidents of
non-compliance with
regulations and
Content
Total marketing
communication incidents
2013 Mexico
25 procedures, of which 12 are errors in
executing store signage according to
current procedure and 13 competition
arising from the lack of information in
advertising materials, they were
corrected immediately.
10 fines for comparative advertising and
advertising in general 7.
voluntary codes
concerning marketing
communications,
including advertising,
Fine or sanction
promotion, and
sponsorship, by type Warning
of outcomes
Non-compliance with
voluntary codes
0
0
2013 CAM
NA
2014 Mexico
14 procedures, of which 9 are errors in
executing store signage according to
current procedure and 5 competition
arising from the lack of information in
advertising materials, they were
corrected immediately.
9 fines for advertising in general.
0
0
2014 CAM
NA
Non-compliance with regulations
concerning to advertising used by
merchandising have not been reported.
PR8
Total number of
substantiated
complaints regarding
breaches of customer
privacy and losses of
customer data
PR9
Monetary value of
significant fines for
non-compliance with
laws and regulations
concerning the
provision and use of
products and services
Irregularities causing the execution of the
comparative procedure in force at units
were correctly immediately, and Profeco
received the corresponding evidence.
Legal department constantly reminds
stores of comparative advertising
guidelines.
Irregularities causing the execution of the
comparative procedure in force at units
were correctly immediately, and Profeco
received the corresponding evidence.
NA
Amount of significant fines
No significant fines were reported in the period (fines over $1.2 mp are considered
significant).
2014 Financial and
Corporate Responsibility Report
None
A total of 3.2 mp steming from 2
proceedings: WM Culiacán, 1.2 mp fine
due to the lack of price display and
egg-price increase display; fine imposed
to NWM for 2 mp for the lack of accuracy
in terms and conditions in the web site
www.walmart.com
No significant fines were reported in the
period (fines over $1.2 mp are
considered significant).
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