Freshpet Distribution and Sales Performance

Freshpet 2019 growth priorities Expand the Freshpet consumer franchise Increase HH penetration Cost Savings Investment in Media Expand buying rate Strengthen Freshpet's retail presence Increase ACV and TDP's Upgrade Fridges Install 2nd Fridges SG&A Leverage Freshpet FEED THE GROWTH Velocity Increase (+Revenue) Plant Leverage Distribution Increase (+Revenue) (Incr. Pounds Produced) Strengthen Gross Margin/Adjusted EBITDA Margin Pricing Product Innovation Efficiency gains and capacity utilization. Build more efficient capacity (Kitchens 2.0 start-up in 2020) Deliver SG&A absorption gains Continue Measured Development in Canada and UK Modest investment to establish consumer foundation freshpet 20

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