Investor Presentaiton
OeBFA
Austrian Treasury
Tourism recovering strongly from the pandemic years
Overnight stays in Austria per country of origin
With 151 million overnight stays, the calendar year 2023 is only slightly behind
2019 (153 million), which was the year with the most overnight stays since
records began.
■ Almost 74% of overnight stays are attributable to guests from abroad.
With a direct and indirect GDP share of around 8% percent, tourism brings
added value and prosperity to the regions and provides secure and meaningful
employment for over 230,000 people in the high season.
in million stays
•
Tourism Strategy: Sustainable and high quality
The federal "Plan T - Master Plan for Tourism" forms the
basis of Austrian tourism policy. 1 Sustainability plays
a central role in "Plan T" and is to be implemented in all
three dimensions – economic, ecological and social.
Price sensitivity of guests is rather limited, as Austria is
not competing on cost but quality. This is underlined by
the fact that overnight stays in 4/5 star
accommodations account for over one third of all
overnight stays.
1 Plan T-Master Plan for Tourism
160
140
120
100
80
60
60
40
40
20
20
COVID-19
0
2012
2013 2014
2015 2016 2017
2018 2019 2020 2021 2022
2023 2024
■Austria
Germany
Netherlands
Others
Source: Statistics Austria, January 2024
Republic of Austria / Investor Information, April 2024
In 2023, for the first time, revenue generated
through summer tourism exceeded the one
generated through winter tourism.
Vienna
This is the continuation of a long-term trend
towards diversification.
Upper
Austria
Lower
Austria
Vorarlberg
Tyrol
Salzburg
2%
32%
Share of overnight stays in % of total stays (2023)
1. Economic & Fiscal Overview
Carinthia
Burgenland
Styria
Source: Statistics Austria, January 2024
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