Kipa Acquisition Operational Rationale

MIGROS 2 Migros is a leading operator in the organized market with a consistent track record of market share gains... 11.5% 2.0% Turkish Food Retail Market¹ Unorganized 69.2% Organized 30.8% Food Retail Sector [~ TL 316bn] 2016 Market Share of Organized Food Retailers³ 9.5% 3.2% 15.3% 8.4% 5.6% MGD Grocery Market Share (%) ² 2 30.8% 45.4% 54.5% Migros's Market Share in Modern Grocery Retail³ 84.4% 84.1% 83.7% 78.7% 11.5% 2.0% ! 7.8% 17.3% i 2.9% i 14.4% 6.8% 9.5% 5.5% 1.1% 5.7% 13.8% MIGROS kipa Player 1 Player 1 Player 2 Player 3 2015 2016 ■Total FMCG Market Share 2015 2016 2015 2016 ■Modern FMCG Market Share Supermarkets Discounters Euromonitor Nielsen 1 Planet Retail 2016 2 Planet Retail 2016. MGD Grocery Spend defined as sales of total grocery products (edible grocery, household & petcare, health & beauty and foodservice) from modern grocery distribution retailers and wholesale enterprises (MGD). 3 Based on Euromonitor data (2016). Modern Grocery Retailers category and Nielsen. 9

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